Writers we're particularly affronted when companies take liberties with the English language in an attempt to be cutesy — and this is no omission. We actually like this car! But Kia is asking us to forget years of schooling and experience to accept their idiosyncratic spelling of car. It might require a few sessions with a therapist before we can get to that happy place. Being the Cutest in name is not really the point but it’s the recommendation, the capability, the warranty and the experience to drive a new model that is safe and liable.
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